Branding for 5 O'clock

5 O'clock is your go-to destination for a delightful pre-work cup of tea or coffee, nestled in the heart of the city. Сozy space offers a warm and welcoming atmosphere that invites you to unwind and savor a moment of tranquility before your busy day begins. 

My task was to craft a compelling brand identity for "5 O'clock," a quaint city spot dedicated to serving exquisite tea, coffee, and original desserts for those seeking a tranquil start to their day. Below you'll find how I've approached this branding project.

Initially, only original teas were to be included in the range of coffee shops. Hence the chosen name - 5 O'clock Tea Room. Then, after conducting a survey, the guys decided to expand the assortment and offer coffee drinks as well,and put more emphasis on them, taking into account the fact that the demand for coffee
in Ukraine is much higher than for tea.

During the color selection process, we ultimately decided on incorporating two soft pastel shades and one accent color into our palette.

For many individuals, their day kicks off with a cup of coffee, transforming this morning routine into a cherished ritual. For coffee enthusiasts, we aimed to create stickers as a delightful reminder that at 5 o'clock, they can always embark on their day with the simple joy of coffee, a delightful pick-me-up that can set a positive tone for the entire day.